Shino Ware | Guinomi | Sake Cup | Japanese Pottery | Art Collection | Wabi Sabi | Hiiro Fire Marks | Tea Ceremony | Momogusa Clay | Unique

The Story Behind This Piece:

In the heart of the Chugoku Mountains in northern Hiroshima Prefecture, a region often blanketed in deep snow during winter, stands an ancient minka (traditional Japanese farmhouse). It belonged to a family that once flourished through "tatara" ironmaking. For decades, hidden from the world's eyes in the deepest part of a heavy mud-walled storehouse (kura), this Shino-yaki guinomi (sake cup) held its breath. This vessel was crafted in the 1970s, a time when Japan, having passed through its period of high economic growth, was rediscovering the value of the "Japanese soul" and "hand-made" craftsmanship during the peak of the second antique ceramic boom.

To understand the essence of this object, one must first speak of the prestigious brand it represents: "Shino-yaki." Born in the Mino region (modern-day Gifu Prefecture) during the Azuchi-Momoyama period, Shino-yaki holds the distinction of being the first ceramic in Japan to utilize a white glaze. Until its emergence, Japanese potters had struggled to emulate Chinese celadon and white porcelain. However, Shino-yaki was different. Based on a uniquely Japanese aesthetic, it utilized a coarse, iron-rich clay called "Mogusa-tsuchi," covered with a thick, opaque white glaze made from crushed feldspar. By intentionally firing it unevenly, potters succeeded in creating expressions that were truly one-of-a-kind.

During the 1970s, many young potters challenged themselves to reproduce the Shino of the Momoyama period. The most defining characteristics of this guinomi are the "Hiiro" (scarlet) flashes peeking through the glaze and the "Yuzuhada" (citrus skin) texture, characterized by tiny pinholes on the surface. These scarlet hues, caused by trace amounts of iron reacting with the kiln's atmosphere, represent the pinnacle of "wabi-sabi." Potters of that era would watch over the kiln fire for days without sleep, seeking this accidental beauty. This piece, recently discovered in the storehouse, is a masterpiece born from the peak concentration of an artisan with superior skills during that enthusiastic era.

The master of this minka in Hiroshima was a local dignitary and a man of refined taste who had deep connections with cultural figures in the city. Throughout the 1970s, he actively visited "Modern Craft Exhibitions" and solo exhibitions of artists held nationwide, collecting only pieces that resonated with his intuition. This guinomi is a unique item he acquired after traveling personally to a workshop in Mino, falling in love with its fresh expression immediately after it was taken from the kiln. In this mountainous retreat, far from the city's noise, he would quietly hold this vessel, pour local sake into it, and admire the vivid scarlet landscape spreading beneath the thick, milky-white feldspar glaze.

To the master, this vessel was not just a drinking tool; it was a "lamp of the heart," akin to gathering around a sunken hearth in a snow-covered village. However, through the bubble economy of the late 1980s and the shift towards more flamboyant and rational lifestyles, such heavy, hand-crafted vessels gradually disappeared from daily dining tables. After the master's passing, this cup was carefully wrapped in washi paper as his "ultimate collection," placed in a heavy paulownia box to preserve its original beauty, and stored away on the highest shelf of the storehouse.

About 50 years have passed since then. With the change of generations and the decision to dismantle the old house, this Shino-yaki has emerged once again into the light. Remarkably, due to nearly half a century of seclusion, the vessel has retained its original brilliance. In fact, time seems to have deepened its spiritual essence of "wabi-sabi," giving it a divine aura. The countless pinholes and dynamically running crackle patterns convey the unrefined beauty of nature and the lingering scent of the passion poured in by the 1970s artisan.

The value of this guinomi goes beyond its rarity as a mere antique. In an age where efficiency is prioritized, it represents the pinnacle of "hand-made" craftsmanship—a cultural heritage embodying true Mingei value. It is a unique intersection of the history of the Shino brand, Japan's pride, and the personal memories that waited quietly in the mountains of Hiroshima. The moment you hold it, you feel the solid weight of the earth and the soft texture of the glaze against your lips. It evokes the aesthetic sensibilities of old Japan and the strength of a people nurtured by harsh natural environments. When you pour sake into this vessel, you will feel the heartbeat of history that slept in the mountains of Hiroshima and share a moment of timeless tranquility.

Condition & Notes:
Please note before purchasing.
This is a vintage or antique item sold as-is.
Due to age and long-term storage, natural signs of wear and aging may be present, including:
* small scratches or scuffs
* fading or discoloration
* glaze irregularities or imperfections
* crackling (crazing), kiln marks, or gold wear
* slight warping or age-related changes in wooden parts
Vintage and antique items may also carry natural storage-related scents from wood, paper, lacquer, smoke, or long-term preservation environments.
These characteristics are part of the individuality, historical character, and quiet beauty that vintage Japanese items carry.
They are not flaws, but the gentle traces of time.
We kindly ask for your understanding that vintage and antique items differ from newly manufactured products.
We do our best to show all notable details in the photos, but some small imperfections may not be fully visible.
Please review the dimensions carefully before purchasing, as photos may make items appear larger or smaller depending on display settings and shooting conditions.
Please note that colors may appear slightly different depending on lighting conditions and screen settings.
Only the items shown in the photos are included unless otherwise stated.
Display stands, decorative props, or accessories used for photography are not included unless explicitly stated.
Thank you for appreciating the character and spirit of these timeworn pieces.

Dimensions:

Height: 4.8 cm (1.89 in)
Base Diameter: 3.1 cm (1.22 in)
Rim Diameter: 5.3 × 5.3 cm (2.09 × 2.09 in)
Maximum Circumference: 19.2 cm (7.56 in)
Weight: 85 g (3.00 oz)

Shipping Information:
All items are shipped from Hiroshima, Japan.
Shipping costs are not included in the product price and will be calculated and charged separately at checkout.
Orders are usually dispatched within 3–5 business days after payment is confirmed.
For shipments to the United States, we use DHL Express with full tracking and insurance.
For all other available destinations, orders are generally shipped via Japan Post EMS with tracking and insurance.
The shipping method may be changed when necessary depending on the destination, package size, service availability, and shipping conditions.
Each item is carefully packed with protective materials to help ensure safe delivery.
Estimated delivery time is approximately 7–14 business days. Delivery times may vary depending on customs procedures, local delivery conditions, weather disruptions, customs inspections, and other circumstances beyond our control.

International Buyers – Duties, VAT & Taxes:
Shipments to the United States
For shipments to the United States, shipping costs and import customs duties are not included in the displayed product price.
Shipping costs will be calculated and charged separately at checkout.
Applicable import duties and other import-related charges will be calculated and collected separately during checkout where supported by our checkout system.
State and local taxes, including Sales Tax, may also be calculated and collected at checkout according to applicable regulations.
The total amount shown at checkout may therefore include:
the product price
shipping costs
applicable import duties
applicable state or local taxes
If any customs duties, customs processing fees, carrier handling fees, brokerage fees, taxes, or other import-related charges are not collected at checkout, they may be collected separately by DHL or the relevant customs authority before or upon delivery.
Shipments Outside the United States
For shipments outside the United States, shipping costs, import duties, VAT, GST, consumption taxes, customs processing fees, carrier handling fees, and other local import-related charges are not included in the displayed product price.
Shipping costs will be calculated and charged separately at checkout.
Orders are generally shipped via Japan Post EMS.
Import duties, VAT, GST, consumption taxes, customs clearance fees, postal handling fees, carrier fees, and other local import-related charges are the responsibility of the buyer.
These charges may be collected before or upon delivery by Japan Post EMS, the local postal service, the relevant customs authority, or another local delivery provider.
The amount and collection method are determined by the laws, regulations, and customs procedures of the destination country.
For many international orders, VAT, GST, customs duties, and import-related processing fees are collected at the time of delivery.
Please note that payment of the product price and shipping cost does not mean that import duties, VAT, GST, or other local import-related charges have been paid.
We do not mark items as gifts or declare a value lower than the actual purchase price for customs purposes.
Please ensure that your shipping address, telephone number, email address, and other contact information are accurate and complete.
If a package is returned due to an incorrect or incomplete address, unpaid customs duties, unpaid VAT/GST, unpaid import-related charges, refusal of delivery, or failed delivery attempts, the original shipping cost, return shipping cost, customs-related charges, and any reshipping costs will be the buyer’s responsibility.
International deliveries may occasionally experience delays due to customs procedures, inspections, local postal conditions, or other circumstances beyond our control.

Damage During Shipping:
In the unlikely event that your item arrives damaged, please contact us within 10 days of delivery and provide clear photos of:
* the damaged item
* the outer shipping box
* the inside packaging condition
* the shipping label
Please keep all packaging materials and the damaged item until the shipping carrier completes its investigation.
Minor imperfections consistent with the age and nature of vintage or antique items are not considered shipping damage.

Returns & Refunds:
All items are vintage or antique and sold as-is.
Due to the nature of vintage and antique items, we generally do not accept returns, cancellations, or refunds except where required by applicable law or covered by shipping insurance.
Returns or refunds are not accepted for reasons such as:
* change of mind
* customs delays
* minor differences in condition
* color differences
* texture variations
* size impression differences
* natural signs of age and wear
However, if severe loss or damage during shipping is officially confirmed through the shipping carrier’s insurance investigation, we will respond within the scope of the applicable insurance coverage.
For customers in the United Kingdom and European Union, applicable consumer protection laws, statutory cancellation rights, and cooling-off rights will take precedence where required by law.

Safety & Usage:
These items are decorative vintage or antique pieces intended for adult collectors.
They are not toys and are not suitable for direct food use.
Vintage ceramics may contain historical materials, pigments, or glazes that do not meet modern food safety standards.
We cannot guarantee suitability for use with modern food or beverages, or for use in a dishwasher, microwave, oven, over direct heat, or for direct cooking.
Please enjoy these items as decorative objects that bring quiet beauty and history into your space.
Handle with care and avoid prolonged exposure to moisture, direct sunlight, or heat.

Liability Disclaimer:
To the fullest extent permitted by applicable law, we cannot be held responsible for accidents, damage, allergic reactions, injury, loss, or other issues resulting from the improper use, handling, aging, restoration, transportation, display, or storage of vintage or antique items.
All products are sold as decorative vintage collectibles.
Customers are responsible for the appropriate handling, display, use, and storage of each item.
Nothing in this disclaimer excludes or limits any rights or remedies that cannot legally be excluded under applicable consumer protection laws.
By completing your purchase, you acknowledge that you have reviewed and accepted the product description, condition information, safety information, and applicable terms.

Additional Notes by Region:
■ United States
For shipments to the United States, import customs duties are not included in the displayed product price.
Applicable import duties will be calculated and collected separately at checkout where supported.
Shipping costs are also calculated and charged separately at checkout.
State and local taxes, including Sales Tax, may be calculated and collected at checkout according to applicable regulations.
California Proposition 65
Some vintage items may contain historical materials such as natural lacquer, pigments, metals, ceramics, or antique finishes.
This notice is provided for informational purposes only.
■ European Union
Our shop does not include EU import VAT, customs duties, customs clearance fees, handling charges, or other import-related charges in the displayed product price.
These charges may be collected before or upon delivery by Japan Post EMS, the local postal service, or the relevant customs authority.
These charges are the responsibility of the buyer.
Applicable consumer protection rights under EU law remain unaffected.
■ United Kingdom
For eligible orders, Etsy may collect UK VAT at checkout in accordance with applicable UK regulations. 
For higher-value orders, import VAT, customs duties, and any applicable handling fees may be collected upon delivery. 
The buyer will be considered the importer of record for customs purposes. 
This product is intended for decorative use only and is not suitable for food contact. 
UK Authorised Representative: Pointblank Promotions Ltd London, United Kingdom This product is shipped directly from Japan. 
The buyer is responsible for all import procedures and will be the importer of record for customs purposes.
■ Switzerland, Singapore, Taiwan, and Thailand
Import duties, VAT, GST, customs processing fees, handling fees, postal fees, carrier fees, or other import-related charges may apply according to local regulations.
These charges may be collected before or upon delivery and are the responsibility of the buyer.
For customers in Taiwan:
Registration with the EZ WAY app may be required for customs clearance.
■ Hong Kong
Hong Kong does not generally impose VAT or GST on imported goods at present.
However, customs clearance fees, postal handling fees, carrier fees, or other charges may apply depending on the shipment and delivery conditions.

Contact Us:
If you have any questions regarding our items, shipping, intended use, dimensions, condition, or import charges, please feel free to contact us before purchasing.
We are happy to assist you and will do our best to respond as promptly as possible.
Thank you for considering a piece from our kura. Each item carries a quiet story shaped by time in Japan.
This piece is part of our curated collection discovered in rural Japan.
On our official website, we share:
– the story of the kura, or traditional Japanese storehouse, where this item was discovered
– background on how similar objects were once used in everyday Japanese life
– exclusive collections and pieces not listed elsewhere
We hope these objects will continue their quiet journey with you.